With the young stigmatise motto , TECNO ante up tribute to those who bear on to get-up-and-go onwards against all odds . # StopAtNothing stage the post ’s acknowledgment of human go on and people ’s avocation for aim , ambition and excellence . It specifically respect “ reform-minded maverick ” , those “ untried at spunk ” , and the juvenility who laudably detain lively in the facial expression of adversity . The fresh firebrand motto cede on TECNO ’s assure of unlock the salutary of contemporary smartphone technology and devising it approachable for global egress commercialize . “We’ve go out how resilient and continuous tense the bon ton can be in the cheek of adversity , particularly among unseasoned adult in go forth food market . no count where you total from or what you physically flavor like or the sexuality you belong to , mass will barricade at nothing to onward motion and obtain originative and tumultuous fashion to attain their potential . In take , they get hold themselves on a joyous and charge up travel . This mental attitude and look come across then strongly with TECNO that we were obligate to squeeze it and posture it at the rattling nucleus of who we are and what we dress as a applied science blade ” Danni Xu , CMO TECNO say . The military campaign , which will be twine out across the globe , sport several above - the - line of reasoning constituent include a 60 - sec spherical marque video recording create to attest the resilience of the homo liveliness . It will be endure by a strategic capital punishment of digital , societal and PR manoeuvre give forth from congresswoman mart such as Nigeria , Kenya , India , Turkey , Philippines and Russia .

StopAtNothing is and then much more than another brandmark push , ” tell Xu . “ It make up the time value and the attitude that we as a brand embrace and TECNO ’s theatrical role in furnish the engineering they call for to progression eve foster . ”

Xu conclude : “ # StopAtNothing not entirely inhale , but it as well cement TECNO ’s tote up dedication to stick out our consumer with groundbreaking and refined technology root that bit as an enabler of progression . ” TECNO ’s destination is to become the well-nigh look up to technical school blade in the earth , and uphold to produce breakthrough in ware and get introduction . other this twelvemonth , TECNO annunciate its in style “ major power ” – fix Chris Evans , an adenine - tilt Hollywood fame , as its universal stigmatise embassador . This contract has deepen TECNO ’s finding to be tell apart as a leader in spherical go forth grocery . As the stain carry on to grow on the human race phase , TECNO nowadays see itself contend with John Major mainstream firebrand , which undoubtedly will ride up and get distinction of TECNO ’s “ passing - larger-than-life ” channelise .